It all began with a real need – an empty snack drawer, a house full of hungry kids and a run to the local shop, only to be met with a deep frustration at the options available. We all love to snack, but we don’t want to feel lousy for doing so. It got Dafna, the founder, thinking – why isn’t there a better snack that’s delicious and satisfying, without the guilt or the grease? Indie Bay Snacks was created, and soon after we launched our first line: Pretzel Bites. They’re crunchy, moreish and, of course, round!