Brave Foods’ story begins on the shores of Lake Michigan; back when the founder of SMOWL was still working for a large food corporation. Until the urge to embark on a new adventure started to become irresistible: creating his own food start-up. He was dreaming of a nutritious and delicious but most of all convenient snack full of superfoods. After lots of recipe trials and failures, SMOWL was born in a tiny apartment in Lausanne, Switzerland sometime in September 2016.