In 2008, Charitea founders quit the day jobs and got going, brewing tea after tea in their kitchen, adding a splash of fresh juice here, a dash of agave syrup there. They got some friends together to pick out the best – natural iced teas which simply hadn’t been around until that point. Pure good taste, just like homemade. It’s pretty simple: they want to play their part in making a fairer world, through a Fairtrade product that supports social projects in the growing regions of their ingredients.