MOA, short for ‘made of ashes’, is a Swiss brand of natural laundry detergent, with the simple belief that cleaning should respect our health and our planet.
The main ingredient is wood ash, a material still considered waste that hides untapped potential. When mixed with water, ash releases potash, an active molecule in cleaning.
+ waste recovery
+ local circular economy
+ water conservation
+ awareness of sustainable practices
MOA Laundry Detergent proves that it is possible to combine effectiveness and sustainability. All proudly made in Switzerland.
For cleaning without leaving a trace!




