Vita Coco is a brand founded in 2003 by two friends who walk into a New York City bar and strike up a conversation with two Brazilian women. The friends ask what they miss most about home, and the women tell them about “agua de coco.” When they learn that the coconut water hype is real, they hatch a plan to bring coconut water to the U.S. Vita Coco® was born.
They later realized that coconut production is having a positive impact on their farming communities, and launched The Vita Coco Project®. Together with their partners, they’ve formed an ambition to positively impact 1 million people in coconut farming communities around the world.
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