What Does “Best Before” Actually Mean?

Ever found a snack, drink or cereal in your cupboard that’s a few days past its Best Before date and wondered whether it’s still okay to enjoy?
You’re not alone.
Date labels are one of the biggest sources of confusion when it comes to food waste. Every day, perfectly good products are thrown away simply because many people assume that a Best Before date means a product is no longer good to consume.
In reality, that’s often not the case.
Let’s clear things up.

What is a Best Before date?

A Best Before date tells you until when the manufacturer guarantees a product’s optimal quality. Its taste, texture, crunchiness, colour or carbonation will be exactly as intended up to that date.
After the Best Before date, the product may gradually lose some of these qualities.

“Best Before” date vs “Use By” date: What’s the difference?

Why are products in our “Save me” section discounted?

Products in our “Save me” section are near or just past their Best Before date, but are still perfectly enjoyable*. Instead of letting them go to waste, we offer them at a special price.
It’s good for your wallet and better for our environment. (do we want to do these kinds of “statements”?)

*100% of our products carry a Best Before date rather than a Use By date and are safe to enjoy often long after the Best Before date. We also try them regularly to ensure they’re still delicious

Why reducing food waste matters?

Millions of tons of perfectly edible food are wasted every year in Switzerland, and confusion around date labels plays a big role.
By giving products a second chance, we can help reduce unnecessary food waste while making great products more affordable.
A small choice can make a big difference.